NORTH CAROLINA, USA
Rustic Reno’s are a family owned and operated business specialising in rustic modern, farmhouse style renovation, construction and design.
Kate & Chris wanted their branding to focus on their beautiful farmhouse style and ‘Southern Charm‘ South Carolina heritage.
The Main logo design features a rustic modern font, with a mason jar base outline. The hand drawn hammer and cotton sprig are a nod to their motto ‘Construct, Renovate, Design’.
The clients wanted the sub-mark or ‘watermark’, to reflect the classic American railroad crossing sign. So the hammer represents the construct/build side of the business, and the cotton sprig, the more feminine interior decorating side.