Children's clothing logo design by Tasmanian graphic designer Lara Hardy from Billie Hardy Creative

Hello Fred is a sustainable, eco-friendly, family owned business providing handmade and mindfully sourced products that are practical and beautiful for babies, mums and dads, and other mindful businesses. Every Hello Fred product is designed by Tracy and Amy (mother & daughter) and then handmade by Tracy, with love, intention, and attention to detail.

Amy and Tracy wanted to redesign their current logo, to portray a more hand drawn and bohemian style, and also reflect their family and heritage.



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