Australian Boab business branding by Tasmanian graphic designer Lara Hardy from Billie Hardy Creative
WA, Australia

Boabs in the Kimberley produce unique bush food in the Kimberley region of Western Australia, using the Boab Tuber. They use the crunchy tuber to create a range of sweet and savoury preserves and confectionery.

We used the Boab tree in the logo because it is such an visually iconic tree, and unique to the region.

From the logo we then went on to create a range of labels identifying each of the products using this unique ingredient.



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