Alchemy House contacted me after having worked on their other business Lakeside Villas, in 2016. It was a Boutique designer accommodation in Hepburn Springs Victoria: a retreat from the city, girls getaway destination, wellness and spa country. The client wanted a classic and refined style with an edge, incorporating gold, black, white, timber and grey.
In the middle ages philosophy of ‘Alchemy’, base metals were transmuted into gold, in a ‘combination of magic and primitive chemistry’, into an ‘elixir of life’. So the use of gold was extremely important to the brand.
The Damask style imagery gives the logo a classic, timeless look, and the gold gives it class. The Serif font shows strength and a timeless elegance.
“I engaged Lara for a second time based on the fantastic submission she did on a previous job. This time Lara completely designed my new business identity- logo, email signatures, gift vouchers, business cards, etc. I gave a brief and Lara got it first go! Thank you for being a pleasure to work with- I love your style!” – Linda, Alchemy House.