Boutique logo design and elegant gold business branding by Tasmanian graphic designer Lara Hardy from Billie Hardy Creative

Alchemy House contacted me after having worked on their other business Lakeside Villas, in 2016. It was a Boutique designer accommodation in Hepburn Springs Victoria: a retreat from the city, girls getaway destination, wellness and spa country. The client wanted a classic and refined style with an edge, incorporating gold, black, white, timber and grey.

In the middle ages philosophy of ‘Alchemy’, base metals were transmuted into gold, in a ‘combination of magic and primitive chemistry’, into an ‘elixir of life’. So the use of gold was extremely important to the brand.

The Damask style imagery gives the logo a classic, timeless look, and the gold gives it class. The Serif font shows strength and a timeless elegance.

“I engaged Lara for a second time based on the fantastic submission she did on a previous job. This time Lara completely designed my new business identity- logo, email signatures, gift vouchers, business cards, etc. I gave a brief and Lara got it first go! Thank you for being a pleasure to work with- I love your style!” – Linda, Alchemy House.



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