North Carolina, USA
Ptáček LLC (pronounced Pa-ta-check) based in North Carolina, focuses on manufacturing and distribution organization. The client approached me wanting the logo to stand the test of time and be instantly recognizable like brands such as Coke, Apple, King and Lexus, that are all simple designs yet have an artistic element and a unique font treatment.
The word Ptak which means tiny bird, was to be incorporated into the design. The final design used the Cardinal; the state bird of North Carolina. The wings becoming the accent over the ‘e’.