Lucilla were establishing themselves as a new restaurant in Talahassee, Florida, and approached me to help them brand their business to really connect with the clientele from a couple of middle class, liberal neighborhoods. They wanted to focus on locally sourcing products, and in environmental sustainability. They really wanted to become an everyday part of the lives of the people in their community.
The client expressed their interest in using a lilac and purple colour palette, and promoting a timeless brand. The final design focused on the word Lucilla with a relaxed, hand drawn font with a fresh modern appeal. Introducing the word Tallahassee really establishes the business as a committed part of the community.